E-commerce video editing

E-commerce video is made for brands that sell products online. It includes product demonstrations, installation and assembly videos, lifestyle ads that show a product being used, reveals of made-to-order pieces, and covers for product-led channels.

A product video has to show what photographs cannot: how big something is, how it works and what it looks like in use. We establish scale early, show the product working instead of describing it, keep its colours accurate so it arrives looking the way it was sold, and cut versions for each channel it is sold through.