Buying stuff for my new house

This is the cover for a video about kitting out a new house. It has two places in it, the shop and the house, and a trolley between them, which is the trip the video is about laid out left to right.

Framelink Media built the frame in three panels rather than one photograph. A single picture can show the store or the house but not the connection between them, and the connection is the story.

The headline is stacked in four lines at different sizes so the words new house end up largest. That is the part somebody recognises about their own situation, and it is what makes the video findable by the people it is for.

The store aisle behind the type was brightened and pushed warm so white letters hold against it, and the presenter is cut out and lit slightly hotter than the panel he stands on so he does not sink into it.