W Express delivery at the door

This is a W Express delivery photograph: a courier in company uniform handing an Easy Box to a customer at the gate of a house. It is the picture the brand uses to show the end of a delivery rather than the middle of one.

Framelink Media retouched it. W Express fix their blue as a brand value rather than matching it by eye, so the uniform has to land on that exact colour while the folds in the sleeve, the shadow under the collar and the way daylight falls across the fabric all stay as they were.

That is the whole difficulty of this job. A shirt recoloured carelessly goes flat, and a flat shirt makes the person look pasted into their own photograph, which is worse than leaving the colour wrong.

The parcel branding and the yellow lanyard were checked against the same references, so every element a customer recognises reads correctly in a frame that is used across the company's own channels.