Make time count

This is the cover for a video about spending time well, and the headline says it is a message to himself first. That admission is the hook: it changes the video from advice being handed down to something being worked out.

Framelink Media kept the two halves of the sentence at different weights, the admission small and the instruction large, so the cover can be read at either length and means the same thing both times.

Three clocks appear in the frame, an hourglass, a tower and a wall clock, at three distances. One would have been an illustration; three make the subject unmistakable at the size a phone shows it.

The street behind was graded to red and the subject left neutral, which is what stops a busy night scene from swallowing a face. The cap and the look away from camera were both kept, because a cover about doubt cannot use a frame of somebody certain.