You can change your life
This is the cover for a video about deciding to change something. The subject speaks straight to camera from where he films, and the background behind him was replaced with a collapsing clock and a red sky.
Framelink Media kept the promise and the instruction apart. Must watch sits in a red block as the call, and the line underneath it sits in white on black as the reason, so the cover never asks a viewer to read one long sentence.
The type is angled slightly against the frame, which is the only thing on the cover that is not square. On a still that is otherwise symmetrical, one tilted element is what stops it looking like a template.
His face is left at full brightness while everything behind it is graded down, so the person stays the subject and the sky stays the mood. It is the one decision on the cover that a viewer is not supposed to notice.
