The three biggest bottlenecks

This piece asks law firm owners to name the three things slowing their practice down. It opens on the question, which is the only opening that works on a platform where nobody has chosen to watch you yet.

Framelink Media set the hook across the top and bottom of the frame with the operative words in green, so the whole question reads in one glance while he is still saying the first half of it.

The brick wall and the cap are the same set the rest of this run uses. A firm posting advice needs to be recognised before it is read, and consistency of room does that faster than a logo.

The cut leaves the question hanging rather than answering it inside the piece, which is deliberate on a format where the replies underneath are the point of posting in the first place. An answered question gets agreement; an open one gets a comment section.