Got scope creep?

This piece is about work that grows past what was agreed and never gets billed for. Every firm owner has had it and almost nobody has a phrase for it, which is why naming it in the first line is the hook.

Framelink Media put a label on the frame identifying who is speaking. On a platform where a clip reaches people who have never seen the account, a viewer needs to know within a second why this person is worth two words of attention.

The captions run through the middle of the frame in two colours, with the operative half highlighted, so the argument survives being watched at a glance with the sound off.

The bookshelf and brick are the same set as the rest of the run, and the mug is in this one as it is in most of them, which is a small thing that makes a series recognisable.