Wearing every hat

This piece is about the point where running a firm turns into doing every job in it. The audience is a specific person, the owner who already feels it, and the opening line is written so that person knows within a second that it is about them.

Framelink Media cut it short and kept the pacing conversational. The subject is exhaustion, and a piece about being stretched thin that is edited at speed contradicts itself.

The framing sits slightly wider than the rest of the set so the room reads. It is a small variation and it is what stops a run of pieces filmed in one place looking like the same video posted twice.

The captions sit clear of the interface at the foot of the frame, which is where a caption disappears on the platform this was made for. The same words placed an inch lower would be behind a button.