Hot tub toast

This is a lifestyle piece built around a hot tub at dusk, two glasses touching and a garden behind. Nothing about the product is stated, because the thing being sold is the evening and the product is what the evening happens in.

Framelink Media framed it from water level with both faces soft at the edges of the shot. Keeping the couple slightly out of focus and the glasses sharp puts the viewer in the tub rather than in front of it, which is the difference between wanting one and watching an advertisement for one.

The light was held at the moment it turns, late enough for the water to glow and early enough to keep the hedge readable behind them. That window is about fifteen minutes long, and everything else in the edit is built to protect the footage shot inside it.

The cut is slow and long by social standards. A piece selling relaxation that moves quickly argues with itself.