W Express brand banner
This is a brand banner for W Express, the courier company. Three members of staff stand in front of the company's branded van, one of them beside a delivery motorbike, and the right side of the banner carries the logo, the full company name and the line Cargo Ko, KARGO Mo.
Framelink Media built it as a composite rather than a single photograph. Each person was cut out and placed at a different depth, so the three read as a team in front of the van instead of three portraits side by side, and their uniforms were brought to the same exact blue as the logo so nothing in the frame disagrees with the brand.
The right third is kept for the brand block. A white panel runs in on a diagonal behind the logo and the text, which gives them a clean ground to sit on without boxing them in, and the diagonal lines repeat the angle across the van so the photograph and the graphic belong to one design.
The result works wherever the company needs its name and its people together: a website header, a social cover, a printed banner or a presentation slide.
