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W Express Easy Box in the warehouse

Graphic design · W Express

This is a warehouse frame for W Express: a staff member carrying an Easy Box through a room stacked with the same boxes in every size the company sells.

Framelink Media retouched the uniform to the brand blue, in a frame where that colour is already printed on forty cartons behind him. The shirt and the cartons have to agree, and a viewer who would never notice the match will notice the mismatch.

Warehouse light is the hardest case in this set. It is overhead, it is cold, and it takes the life out of a blue shirt, so the correction was made to hold the colour without lifting the fabric into something brighter than the room.

The yellow of the cartons was left exactly as it was. It is the only other brand colour in the frame, and moving it to help the blue would have traded one problem for another.

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