Brain boosting tip

This is a vertical health piece promising a single tip. One is the right number for this format and this audience: a list needs a reason to stay and a tip needs only a reason to start.

Framelink Media set the title on a panel below the picture rather than over it, which is unusual and is what makes this readable. The frame is a kitchen in daylight with no flat area to put white type on, so the words were given their own ground instead of being outlined until they survived.

The casting is the other decision. The person on screen is the age of the person the video is for, which does more for a health piece than any claim laid over the top of it.

The palette was pulled toward the green of the panel so the picture and the type read as one piece rather than a photograph with a caption bar under it.