The biggest, title card

This is the opening title of a vertical piece: two words in chrome on near black, and nothing else in the frame. A title card in a feed has about one second to justify itself before somebody scrolls past it.

Framelink Media built the treatment rather than typing it. The chrome carries a reflection that moves, so the card is alive on a frame with no picture in it, which is the only way a title card survives in a scroll.

Black was kept genuinely black behind it. A dark grey background reads as a video that has not started, where black reads as deliberate and gives the reflection somewhere to be bright against.

The words are centred and nothing else is on the frame, because a title card that also carries a subtitle, a logo and a handle is a title card nobody finishes reading before it is gone.