Benefits of being healthy

This is the cover for a video on the benefits of staying healthy. It is a general subject, which is the hardest kind to make a cover for: there is no number, no name and no single moment to point at.

Framelink Media answered that with structure instead. The frame is cut in two by a curve, the subject stands on the white half and the title takes the green, so the cover has a shape before it has a word on it.

The title is set in three weights, with the payoff in italic green against white so it lands last. Small crosses and dots are scattered at low density around it, which gives an otherwise empty half of the frame something to hold.

The towel and the pose were the casting decision. A cover about health that uses somebody mid-workout promises exercise; somebody resting after one promises the result, which is what the video is about.