Dumbbell lifting challenge

This is the cover for a lifting challenge video. A challenge only works as a cover if the terms are legible at a glance, so the weight and the count are both on the frame rather than left for the video to explain.

Framelink Media set the title in outlined type across the top left and the weight in a separate colour on the right, which keeps the two pieces of information apart. Run together in one line they read as a sentence; split, they read as the rules.

The subject sits centred and low with a dumbbell in each hand at the bottom of the curl, which is the position that shows the load. A photograph taken at the top of the movement shows the arms and hides the weight.

The gym behind was darkened and pushed green so the type has somewhere to sit, and the arms were kept at full brightness because they are the part of the frame doing the work.