15 minute makeup tutorial

This is the cover for a fifteen minute makeup routine. The number is the promise, because the viewer for this video is deciding whether they have time before they decide whether they like the look.

Framelink Media set the headline in a script face across the lower half, which is the one place on this frame where a decorative type is the right choice. Everything else on the cover is a product, so the words are the part carrying the personality.

Three products float around the subject at different depths: a compact, a brush and a lipstick, each cut out and shadowed so they sit in the frame rather than on it.

The background is a single dusty pink taken from her top, which keeps the whole cover inside one colour family and lets the products be the only bright things in it. Nothing else was added to the frame, because a tutorial cover with a clear promise on it does not need decoration to be understood.