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This is the cover for an interview with somebody who left employment to run a company. The headline is the whole arc in four words, and the picture is the proof, which is all a vertical cover has room for.

Framelink Media made it to the same recipe as the others in the set: cut-out subject, purple background, magenta box over a white one at the foot of the frame. A series is worth more than a run of individually clever covers, because it is what makes a channel recognisable at speed.

The pose is folded arms and a straight look to camera, which is the standard for this kind of cover and is standard because it reads instantly at any size.

The trees behind her are blurred and pushed into the same purple as the rest of the set, so nothing in the background says anything the cover has not chosen to say.

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