Start a project

From $0 to freedom

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This is the cover for an interview about building something from nothing. The zero in the headline is the hook, because a number a viewer recognises as their own position is worth more than a number they aspire to.

Framelink Media put the headline at the top and the instruction at the bottom, with the subject between them pointing at the camera. The pointing hand and the words watch this are doing one job together rather than repeating each other.

The dollar sign and the notes sit in the upper corners at a size that reads as decoration and never crowds the face, which is the risk with icons on a vertical frame.

The background is a green gradient rather than the purple the rest of the set uses, because this cover is about money and the change of colour is the fastest way to say so. Everything else about the frame is kept to the shape the other covers use.

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