Healthy tips for your dog

This is the cover for a video of dog care tips. The frame is split on a diagonal, with the headline on yellow to the left and the dog on blue to the right, so neither one is asked to sit on top of the other.

Framelink Media set the type in a rounded face rather than the hard condensed one most covers reach for. The subject is a pet, and the shape of the letters says that before a word of it is read.

A bone-shaped tag sits in the top corner as the channel mark, and bone shapes are repeated behind the dog at low contrast so the right half has texture without anything in it competing with the animal.

The dog is cut out and placed looking up toward the headline, which is an old trick and still the most reliable one on a cover: whatever the subject looks at is where the viewer looks next.