How I make $2 million with my business

This is the cover for a business video where the whole claim is a number. The channel mark sits top left, the presenter stands on the right, and the headline takes the left half with the figure set larger than anything around it.

Framelink Media split the frame on a diagonal rather than straight down the middle. A vertical split reads as two pictures stuck together, and the angle keeps it as one frame with two sides to it.

The number is the only italic on the cover. Everything else is upright, so the eye lands on the figure first and reads the sentence around it second.

The palette is brown and teal, which is unusual in a category that defaults to black and gold, and it is the reason this one does not look like the video next to it in a list. The suit and the folded arms were left plain, because the number is already doing the work.