How to make your business successful

This is the cover for a video on building a business. The subject is as broad as a subject gets, so everything on the frame is doing one job: making four ordinary words look like a specific promise.

Framelink Media set the line in four parts at four sizes. How to is small in a yellow box, make your is white, business is the largest and in italic, and successful sits underneath in a lighter weight. Read in that order it is a sentence; read at a glance it is one word.

The thinking pose was cut out and lit against charcoal, with yellow shapes entering from both corners so the frame has movement without anything being animated.

A play button sits under the type at a size that reads as an invitation rather than an interface. It is the one piece of the design that says this is a video and not a poster.