Someone will always do it for less

This is the cover for the episode about competing against a lower price. The presenter is caught mid-gesture with both hands open, and the headline carries the thing every freelancer has been told at least once.

Framelink Media handled the line break, which is the only real decision a headline this long offers. The first box takes the setup and the second takes the ending, so the sting arrives last rather than being read all at once as a single grey block.

The frame was chosen for the open hands. A still of somebody talking looks like any other still, and a gesture gives a static picture something to be about. It also keeps him from looking posed, which is the failure that catches most cut-outs on a plain wall.

It carries the same outline and the same box treatment as the rest of the run, which is what lets a set of covers work as a shelf rather than as separate pictures.