Where are you leaking cash?

This piece asks where a firm is losing money without noticing. The question is uncomfortable on purpose: a viewer who is sure of the answer scrolls on and a viewer who is not has already started thinking about it.

Framelink Media kept the piece to one idea. The temptation on this subject is to list five places money goes, and a list at this length becomes a blur nobody acts on, so the cut holds a single one and lets it land.

The captions were burned in and timed a word behind the speech, which is what lets somebody arriving mid-scroll catch the thread without the text racing ahead of the audio.

It sits in the same set as the rest of the run and keeps the same room, the same framing and the same caption style, so the firm is recognisable before a word of it has been read.